Copywriting

Picture by Fotolia

Picture by Fotolia

In principle, everybody can write. However, only few of us can write really good copy. The iconic slogan on the left is truly a stroke of genius, don’t you think? A professional copywriter analyzes the target audience, selects the appropriate linguistic register, the adequate style, the appropriate figures of speech, and builds a story while never losing sight of the communicative purpose, which can be selling products or services, informing, or motivating people.

As a first step (in person or over the phone), we will talk about your requirements for the copy you are envisioning. Subsequently, I will send you a written creative brief summarizing your requirements. Based on information you provide and the results from a continuous exchange of ideas, I will create a text that exceeds your expectations.

How much does this service cost?